When it comes to digital processes today, customer expectations must be met. According to a survey by Dynatrace, nearly 80 percent of people will drop an app quickly if it doesn’t perform as expected. Fortunately, the cloud is giving organizations new ways to meet — and perhaps surpass — customer expectations.
It’s more important than ever to create an experience that is exceedingly engaging to the customer. The companies that are succeeding at this are those that are integrating cloud initiatives. In fact, according to an executive report from IBM,there are twice as many highly successful companies reporting to be fully engaged in cloud initiatives than low performing companies.
Companies that use cloud initiatives have access to tools that create a more engaged environment where customers have a chance to be interactive and loyal to the brand.
The Age of Cognition
In this cognitive era, cloud innovation is a perfect fit. You can use the cloud and your data to leverage new applications and find better ways to engage your target audience.
Various vendors offering cognitive capabilities give you the chance to build applications that are perfect for where your company is now and for where you’re headed. A good vendor will allow you to integrate your on-premise apps to cloud services in a seamless manner.
Scalability and Flexibility
Some organizations find that a hybrid cloud model works best to allow for growth. If your goals are to step outside the box and strive for something that’s new to your organization, flexibility is vital. If your priorities are likely going to change but you just don’t know in which direction quite yet, a hybrid model is also a good fit.
Public, Private, or Hybrid?
Options are great to have, and the cloud offers many. Every company’s needs are different, and yours might even be different from one quarter to the next. You can choose which cloud model works best depending on your priorities.
Just remember that if you’re using a public vendor, any data you might need to move could be problematic. In any event, the perfect scenario is for you to have control, so choose wisely.
Truth Comm is a company that offers cloud services that are customized to fit your priorities. Contact us today and let’s discuss your goals.