In many ways, The Jetsons and Star Trek predicted the current reality. You may have grown up fully expecting to say “on screen” to answer calls in the style of Captain Picard, but you probably didn’t envision quite how pervasive video would become, even to the point of surpassing voice. Today’s unified communications as a service (UCaaS) supports the growing need for visual tools to equip business processes.

Part of the reason video is growing and is even predicted to soon surpass voice (some major providers are even offering voice as an add-on, rather than a standard feature) is that it has become affordable through UCaaS solutions. In addition to video, UCaaS offers other visual forms of collaboration, such as shared workspaces and the ability to post availability status.

Collaboration: One of the catalysts behind the growth of UCaaS as a preferred communications approach is its ability to equip enterprises for faster decision-making through collaborative tools. From contributing team members to a shared workspace to the ability to see when a person has 15 minutes of available time to talk over a critical decision, UCaaS propels a business forward.

Integration: Cloud solutions carry with them the benefit of being able to integrate easily with other cloud solutions. This means that when users are discussing a situation with a customer on a videoconference, they are able to pull up customer records, inventory information, and other critical data to streamline the path to a solution.

Visual Communication: Business relationships are improved when voice communication is enhanced by the ability to interpret nonverbal cues. Adding video to a conference call improves meeting quality and allows associates to build better relationships. It also cuts down on travel costs when videoconferencing becomes as effective as an in-person meeting.

This is not an instance of technology looking for a home; it’s fulfilling business needs that benefit from visual technology. This will continue to be an area of growth as enterprises recognize the competitive edge video offers, and that it is within reach in terms of budget. Meeting rooms will be reconfigured for optimizing videoconferencing across organizations.

The continued growth of video as an important communication tool is expected due to the low cost of implementing UCaaS. There’s no initial hardware investment that is often a barrier to acquiring innovative technology. Instead, enterprises not only pay a monthly subscription but also experience further cost reduction by eliminating the maintenance of hardware from their in-house IT team.

Video is within reach for your enterprise. Contact us at Truth Comm to examine the UCaaS solutions that will best support the future of your business and preserve your competitive edge. We’ll help you leverage the technology that fits your budget.